i'm david, marketing director & graphic designer

Innovative Marketing Director and Graphic Designer experienced in developing and implementing print and digital marketing designs and campaigns. Proven track record of driving business development by utilizing market research to grow online engagement with key target demographics. Dedicated leader and collaborator with exceptional communication and creative problem-solving skills.

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David Kennedy Headshot medium

EDucation

David considers himself a perpetual student, constantly working to better himself and thus increase his value to clients and employers. He has achieved two four year degrees from different universities in his time as a traditional/nontraditional student.

Southern New Hampshire University
Student
Jan 2020 - Jan 2022
B.A. Graphic Design & Media Arts
Graduated with High Honors, Magna Cum Laude with a GPA of 3.8.
Awarded as a President's List student.
Inducted into the National Society of Leadership & Success.
Urshan College
Student
Aug 2014 - May 2016
B.A. Christian Ministry
Graduated with Honors, Cum Laude with a GPA of 3.5.
Awarded as a Dean's List student.

Work history

David loves to dive headfirst into an opportunity to utilize his skill set to benefit his employers and clients. Over the past fifteen years he has done just that. Working for clients and employers of varying size and with varying reach to bring high quality design and marketing to them all.

Senior Graphic Designer
Employed
Jan 2023 - Oct 2023
Pekin Insurance®
→    Execute graphic design needs companywide on a daily basis with jobs ranging from large scale marketing campaigns and mass email newsletters to smaller departmental info sharing pieces.
→    Facilitate meetings to discuss content need/inclusion for Pekin Insurance Newsletter that sends out monthly to 12k+ agents and company staff/leadership.
→    Manage Jr. Graphic Designer overseeing project deadline completion, as well as managing attendance, timesheets, and yearly growth goals for them.
→    Manage Digital Asset Management platform for both marketing department and corporate uses.
→    Develop and publish corporate brand identity document mapping out both brand history, and utilization requirements, for companywide usage.
→    Daily/Weekly interdepartmental/extradepartmental support and collaboration through one-on-one communications and committee contributions.
Marketing & Communications Coordinator
Employed
Sep 2021 - Dec 2022
City of Pontiac, IL
→   Develop and execute marketing strategies, including print and digital marketing, to increase event attendance, boost engagement, and enhance information distribution throughout the community.
→   Drive event attendance growth by utilizing market research and analytic data to enhance event marketing.
→   Create print and digital graphics for distribution to over 20K residents across multiple platforms to improve constituent engagement and relay information.
→   Manage social media accounts and produce promotional videos, public service announcements (PSAs), and live streams, increasing social media engagement by 50% on YouTube channels.
→    Achieved 18% growth in online presence and100% market saturation by designing and managing City websites. Built out City golf course website, which reached 90% overall SEO score, usability score, and health rating and recorded thousands of organic hits weekly. Streamlined use of sound, lighting, and other technologies for city-wide events ranging from Council meetings to concerts
Director of Marketing & Events
Volunteered
Jan 2021 - Jan 2022
Truth Tabernacle
→   Managed marketing and promotion, including graphic design, video production, and marketing strategy.
→   Oversaw community relations and overall approach to public image and perception.
→   Coordinated and organized sound, media, and worship technologies, including in-service visual and sound design, team management, and training.
→   Taught technical courses for children and adults.
Owner/Graphic Designer
Freelanced
Jan 2007 - Mar 2020
Lewis Creative Media
→   Completed rebranding and website development for clients of varying sizes across several industries.
→   Drove new business and managed company-wide accounting and payroll for staff.
→   Developed and fostered client relationships to enhance communication and provide exceptional customer service, securing more than $50K in new business over three months.
→   Achieved 40% growth in target market connection through extensive market research.
→   Produced video promotions and live streams, resulting in 100% growth in online market target demographics.
→   Designed, developed, and launched more than five client websites within five months.